The Dubai Culture & Arts Authority (Dubai Culture) was launched on March 8, 2008 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai. Dubai Culture plays a critical part in achieving the vision of the Dubai Strategic Plan 2021 of establishing the city as vibrant, global Arabian metropolis that shapes culture and arts in the region and the world.
Dubai Culture and Arts Authority, a long-term client, commissioned D-SEVEN Motion Pictures to produce a series of 3 films along with a logo animation to promote the launch of Her Highness Sheikha Latifah Bint Mohammed Bin Rashid Al Maktoum Excellence Award.
D-SEVEN Motion Pictures worked closely with Dubai Culture to quickly and efficiently carry out interviews with all the executive staff at Dubai Culture, and to shoot various fast action scenes around cultural landmarks in Dubai.
The resulting work was well received by Her Highness and Dubai Culture team, and was presented on the big screen at a private launch event.